Rado was the Official Timepiece of 2014 and 2015 Taste of Tennis New York. This sponsorship provided the perfect platform for Rado to utilize their brand ambassadors, tennis stars Agnieszka Radwanka and Jared Donaldson. At specially designed media activities during Taste of Tennis, Aga and Jared presented Rado watches to top chefs Marc Murphy and Morimoto. The chefs also wore the Rado watches during our widely covered cooking demonstrations with Venus Williams and Serena Williams resulting in global media exposure. For added value, we also created a partnership with renowned Chef Francois Payard, who designed a customized display area showcasing his famous chocolate macarons alongside Rado’s limited edition chocolate hyperchrome timepiece.