Jamaica Tourist Board has sponsored Taste of Tennis New York since 2013. The event serves as multi-faceted marketing platform that showcases the island and its unique cuisine to an affluent audience. In addition to providing exciting content for its public relations and social media efforts, Jamaica Tourist Board also integrates key partners like AM Resorts and Appleton Rum and into its activation. The JTB also leverages its sponsorship to capture highly qualified leads by conducting Register to Win Contests. Winners receive a Luxurious, All Inclusive Trip for 2 to Jamaica, and have been featured in an special edition e-magazine dedicated to the Jamaica Tourist Board’s partnership with Taste of Tennis!